celebrity beauty routines

The most insane (and time-consuming!) celebrity beauty routines

When the subject of celebrity comes to mind, most of us would like to imagine that they really are just average people living out their daily duties just like us. They wear plain white t-shirts, make funny Dubsmashvideos, and throw up a #TBT on Instagram every now and then, right? Sure. But when it comes to prepping for a […]

selena quintanilla mac collection

We’ll have to wait a year for #MACSelena (but meanwhile, here are her top 5 most iconic looks)

It’s been 20 years since her death and last album release, but M.A.C’s announcement of its latest celeb-inspired ‘90s collection proves that the memories of Latin icon, Selena Quintanilla will live on in the brand’s debut of, #MACSelena next year.

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Beyoncé is the latest star to create her own line of Flash Tattoos

To say that everything Beyoncé touches turns to gold would certainly be to state the obvious, but after hearing Queen Bey’s latest announcement, we mean it in the most literal way possible. The singer/dancer/queen of the world is joining the list of stars that have launched their own collection of temporary tattoos (see: Rihanna), and teaming up with […]

eyebrow contouring

Benefit Cosmetics transforms the latest beauty craze, eyebrow contouring

Stepping into Toronto’s first Benefit Boutique, I didn’t expect the atmosphere to be so welcoming and friendly. Located in a quaint, residential community, Benefit’s latest location welcomes women (and men) to step outside their front doors and into the Barbie playhouse-like space that features a brow bar, spray tanning room, and waxing area painted in […]

how to bake makeup

How to bake your makeup (and no, not in the oven)

We’re all familiar with the term, “baking.” We bake cakes, cookies, pies, and sometimes we even bake our own skin when we fall asleep on a beach chair under the hot sun for too long. Now, baking (also referred to as “cooking”) your makeup has been getting a lot of buzz in the beauty world, […]

mac ellie goulding

See the first images from the M.A.C x Ellie Goulding collaboration

It’s safe to say that Ellie Goulding is having a major moment. She has a hit single from the 50 Shades of Grey soundtrack, is the face of Nike, recently appeared alongside Taylor Swift’s celeb BFF squad in the “Bad Blood” music video, and now, M.A.C Cosmetics has announced that they will be collaborating with the British pop star on a collection […]